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Organic Search Engine Optimization
The fabled tales of successfully tricking search engines into high rankings have given way to a new truth, to achieve decent consistent ranking you cannot engage in tricks but on focused optimization done in a professional ethical manner. According to search sources, with the latest Google update, there is no longer an even playing field when it comes to search placement. The new Google ranking system gives an advantage to large, established businesses that have achieved brand recognition. Does this mean small businesses should give up on the Web as a marketing model? No, of course not, they simply must develop quality content. To increase your natural ranking (search engine rankings that are not paid for) you must:

more on Organic Search Engine Optimization

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Google hypertext matching analysis and search engine optimization
There are many rumors about the best way to get listed on Google. Every now and then, a new secret trick pop ups that promises that your web site will get top Google rankings quickly and easily. What can Google's hypertext matching analysis help you to get better rankings?
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Google
Take a large box of overvalued technology stocks, shake vigorously, a bunch of computer science Ph.D.s fall out, and what do you get? Google Scholar, Google Print, Google Maps, Google Mail, Google News..., oh, and a little thing called Search.
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What Google knows about you
Much has been said about Google collecting personal information from web surfers. What exactly does Google know about you if you use their services? In this article, we present a list of things that Google knows about you.
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All about Google Suggest
Google Labs have just released the beta version of a new Google tool: Google Suggest. This article explains all you need to know about Google Suggest.
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What is Google Base?
In order for Google Base to succeed, it will need the support of both publishers and users. Quite frankly, most are having difficulty seeing the value in Google Base. Google Base, is a new service in beta, from Google that requests that publishers add their information to the 'Google Base'. Google Base is hosted by Google. All types of item submissions are accepted online and off-line information in a variety of formats. Google Base uses tagging similar to that found in many social-bookmarking applications, though Google refers to it as labels. The labels are used by Google to categorize or add attributes to the information, that better describes the content. The more popular specific attributes become, the more often Google will suggest them when others post the same or similar items. Additionally, items that become more popular will show up as suggested item types in the 'Choose an Existing Item Type' drop down menu.

What is Google Base?

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Is Google Really Big Brother?
Anti-Google sentiment is on the rise. Web pundits have tossed around monopoly theories and privacy advocates have warned of a day of reckoning. While Google has made friends on Wallstreet, it has disappointed the technical evangelists who were once its fiercest followers. Google has grown into a big scary company and web watchers are expressing their concerns about the information Google gleans from their various services.

Is Google Big Brother?

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Official Google statement: How does Google collect and rank results?
Google recently released an official explanation of how they rank results their newsletter for Librarians. In this document, Google engineer Matt Cutts explains how Google decides what result goes at the top of the list. Here are the most important facts from the document.
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Google official: PageRank is not a big deal
Many webmasters are still obsessed with the green PageRank bar in Google's toolbar. Matt Cutts is a Google engineer who knows exactly how the Google ranking algorithm works. He confirmed that PageRank is not the only important factor for Google.
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Google ranking secrents revealed
Google has recently filed a patent that details many points that Google uses to rank web pages. This article series discusses Google ranking secrets that have been revealed in that report.
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Search Engine Optimization Tools
Plenty here, and nicely designed and programmed. A backlink checker, link popularity from MSN, Google and Yahoo!, a metatags generator, multi-rank checker (Alexa and PageRank), multi-server PR checker, PR predictor, speed test, spider view, and much more.
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Google ranking secrents revealed - Part 2
Google has recently filed a patent that details many points that Google uses to rank web pages. This article series discusses Google ranking secrets that have been revealed in that report. This time: how your domain name can affect your rankings.
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Google ranking secrents revealed - Part 3
Google has recently filed a patent that details many points that Google uses to rank web pages. This article series discusses Google ranking secrets that have been revealed in that report. This time: how links to your website and their changes can affect your rankings.
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Google ranking secrents revealed - Part 4
Google has recently filed a patent that details many points that Google uses to rank web pages. This article series discusses Google ranking secrets that have been revealed in that report. This time: how search results and user data can affect your rankings.
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Google Video comes to Europe
Google has now launched Google Video UK, in addition to the provision of Google Video for six other European countries.
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Google Cash.
Official Google Cash How to Earn Thousands Writing Google AdWords Part-Time updated w/ 24 videos. $30.49/sale.
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Tour de France goes 3D with Google Earth
Google is giving cycling fans a treat with 3D footage of the most exciting cycle race in history on Google Earth.
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Google Dance
All, 9th December 2002, Nigel Peck. In this in-depth article, Markus explains the Google Dance and how it affects your listing in Google.
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Google's Sitemaps service and your website
Last week, Google released its new Google Sitemaps service. Despite the name, Google Sitemaps is not a tool that creates sitemaps for your website. Google Sitemaps is another way to submit your web pages to Google. How can your website benefit from this service?
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Google 3D Tools
Google Inc. on Thursday launched a free version of the 3D modeling software the search engine acquired last month.

Google SketchUp, which is free for personal use, includes simple tools for creating 3D models of a variety of items, including houses, sheds, decks, home additions and woodworking projects. The software comes with a plug in for Google Earth, so items can be posted on the service, which provides satellite views of geographical locations.

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Google Analytics - is it worth its real price?
Yesterday, Google released a new web tracking service with the name Google Analytics. Google claims that the service is free. Is Google Analytics worth its real price?
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Bigdaddy: Big changes on Google to come
Google has announced a major update that will affect the ranking of web pages in Google's index. In contrast to the usual algorithm updates, this update will be much bigger because it changes the way Google works behind the scenes.
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New features in Google Sitemaps
Last week, Google added new features to its Sitemaps service. After verifying that you are really the webmaster of a site, you can access some statistics about the information Google has about your site. This kind of information can help you to spot possible reasons when Google doesn't index your site.
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Google Video's MySpace Co-opetition: the 'Post Video to MySpace' Button
Prepost Update: this is 2 week old news - Google Video Copies YouTube, Serves Up MySpace Codes. (Mashable also points out the Google Video tag functionality and voting... nice!)I just noticed that Google Video has an 'add to MySpace' button for *viewe
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Google PageRank controversy
Last week, two statements about Google PageRank started a new discussion about this topic. Is Google PageRank just for entertainment purposes or is it for real?
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Why has your website been dropped from Google?
Has your website been dropped from Google and you don't know why? There are a number of factors that can get your website banned on Google. In this article, we'll tell you why your website can be banned from Google and what you can do to get listed on Google.
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New Google acquisition: Can we expect a shift in Google's ranking algorithm?
Google has recently acquired an advanced text search algorithm that has been invented by University of New South Wales PhD student Ori Allon. Will this change the way Google ranks web sites?
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The End of Directories...
The recent changes in Google included a rather important change that was barely mentioned: the exile of the Open directory results in the deeper pages of Google. The open directory is not part of the google first page, its categories...
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Is Google manually influencing its search results?
Google pays people from all over the world $10 - $20 per hour to check Google search results every day. What does this mean to your website?
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Google Pagerank Status
Nice little extension that displays the Google Pagerank of the current page in your Mozilla/Firefox status bar. Also indicates if the site is listed in the Google directory, and allows you to jump to it with one click. A Javascript port of PHP code.
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Does Google think that your web site is spam?
Google has extended the penalty notification experiment that was started last year. Google's Webspam team now works with the Google Sitemaps team to alert some (but not all) site owners of penalties for their site.
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Google Paranoia? Or A Cause for Concern?
While any of that information independent of other data, might be non-threatening or irrelevant to someone doing analysis, when combined with other data Google has access to, it can paint a very clear picture of how, not only individual companies are performing, but the aggregate data could possibly paint a picture of how entire business sectors or industries are performing.

Google Paranoia

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The Google - Sun deal and its impact on search
Last week, Google Inc. CEO Eric Schmidt and Sun Microsystems CEO Scott McNealy announced a distribution partnership.Google also filed a new patent. What does this mean for search?
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Google owns 77% of the UK search market
999 Today reports Hitwise figures of a huge 77% share of the UK search engine market going to Google. These kind of figures and the Google 'Sandbox' make it very difficult for many UK startups who have to fund both...
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What Google knows about your domain name
There's a lot of speculation about the information that Google has about domain names. What does Google know about your domain name and what do they not know?
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NYTimes on Google and Adwords
More mainstream adulation for Google might mean new opportunities for you... or new competitors.
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Google's new ranking algorithm
Rumor has it that Google tries to fight artificial link manipulation with its latest update. What can you do to get better rankings on Google?
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PubCon and Google Tips
Last week I sent some time at the Boston PubCon. Malcolm Gladwell author of the Tipping Point and Blink was the keynote speaker. A handful of big names from Matt Cutts and Jeremy Zawodny filled the panels.

As a result of all I learned I'm working on a really great issue for May's Software Marketing Newsletter! If you don't currently subscribe I would encourage you to do so or simply grab the feed.

Here is one of the tips I learned. According to Matt Cutts, Google Guru, do not use underscores in urls, use hyphens. Hyphens that separate keywords in the url will be looked upon favorably by search engines. Underscores will not distinguish separate words.

Example:
BAD for SEO - http://www.softwaremarketingresource.com/software_marketing.htm

GOOD for SEO - http://www.softwaremarketingresource.com/software-marketing.htm

As with any optimization don't be excessive

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How does Google track user behavior?
Last week, we informed you that Google tracks user behavior to determine the ranking of websites. Find out how Google tracks user behavior in this article.
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Google Updates
Basic/Beginner, 31st October 2002, Nigel Peck. What's a 'Google Update' and how does it affect Internet Marketing and Search Engine Optimisation?
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Google's PageRank - Should it be discontinued?
As you might have noticed, Google wasn't displaying the PageRank information from 27 May to 30 May. The PageRank bar in the Google toolbar was grayed out for every web page. Many webmasters speculated that Google might have discontinued the PageRank information. Is the green PageRank bar really that important?
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Google launches Gmail
The problems we had with our blogging tool left us a bit behind with developments. It is probably old news to everybody that Google has decided to attack Yahoo! (and MSN) head on by launching a revolutionary mail service that...
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Customize Google - Google's Nightmare
Customize Google - Hide Ads, add extra search engine links
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MacFriends Is Among the First to Offer Google Checkout
MacFriends.com has announced that they will be one of the first online stores to adopt Google’s latest technology, Google Checkout. This new payment option will give the store’s customers another fast, secure, and safe way to shop online for iPod nano accessories or other products. (PRWEB Jul 14, 2006) Trackback URL: http://www.prweb.com/chachingpr.php/UGlnZy1GYWx1LUluc2UtU3F1YS1JbnNlLVplcm8=
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Google: Don't Not Be Evil
What if Google were to get into the market for evil? Commentary by Lore Sjöberg.

The decreasing importance of Google PageRank
Many webmasters are crazy about Google PageRank. But is it really that important to your website?
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Google Checkout Open, Ready for Business
Ending speculation surrounding its online payment system, the search-engine giant today launched Google Checkout.
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Great Site Ranking in Google: The Secret's Out
When Google filed for a US patent on their Page Rank (PR) algorithm, they had to disclose the methods used to calculate this important value. This article presents the skinny on these details, so it is definitely worth your time to give it a read.
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Google Introduces Software Starter Kit
Don't know if I agree with the term 'generous'. Google is smart and becoming omnipresent...

Google Inc. is distributing a free software startup kit designed to make computing safer and easier — a generous gesture driven by the company's desire to steer technology offline as well as online.

The software bundle, unveiled Friday in Las Vegas during a speech by Google co-founder Larry Page, represents the Internet search engine leader's latest jab at industry kingpin Microsoft Corp.

The suite of programs is designed to make it easier to install and maintain basic applications that have helped turn the PC into a hub of information, entertainment and communications.

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